A new trend is emerging where entrepreneurs look for ways in which they can move their business to rural Ireland away from the prohibitive, hellishly high cost base and stress zone that is Dublin. In my experience of crafting local plans with rural communities I am delighted to see a growing number of entrepreneurs who chose to work from the West.
This raises new questions in business planning. How can organisations in rural areas, for instance, penetrate large global tourism markets where normally the costs of marketing are prohibitive?
In 2012 I brought together two counties (Leitrim and Roscommon), the small tourism businesses in these counties and the local airport. On a tiny budget, from a rural pub outside of Boyle in North Roscommon we reached several million customers across the world. We fused live traditional music performance from well-known local artists, tourism attractions and live streaming technology. We presented the region live through an online concert preceded by a two-week build up period when we generated interest through prizes and surprises.
Our successful experiment won recognition in the EU for best practice in innovation.
Whatever sector you are in, explore the advantages of doing business rurally, scale up your business and scale down your stress.